Released on: July 14, 2008, 7:26 pm

Press Release Author: Leipziger Messe International

Industry: Entertainment

Press Release Summary: First set of VIP passes targeting gamer community will be
given away

Press Release Body: MTV Asia partners Games Convention Asia to bring best of gaming
and interactive digital media to youth in Asia
First set of VIP passes targeting gamer community will be given away

LEIPZIG, Germany and SINGAPORE, July 14, 2008 - Leipziger Messe International (LMI)
today announced that MTV Asia is the official media partner of Games Convention Asia
(GCA) in 2008. MTV Networks reaches more than 400 million households in Asia and the
Pacific. GCA and the Games Convention Asia Conference (GCAC) take place September
18-20, 2008, at the Suntec International Convention & Exhibition Centre Singapore.

From July 14 2008, anyone who registers online at GCA Website (www.gc-asia.sg) can
stand a chance to win a pair of MTV @ GCA VIP Pass. There are 40 exclusive pairs of
VIP pass to be won, each valued at USD120 (approx. SGD163). The MTV @ GCA VIP Pass
will entitle entry to special VIP only events and allow access express queue for
"game previews".

"Gaming and interactive media are highly relevant to MTV Asia's audience and a
critical part of our growth strategy. We are proud to be partnering with LMI Asia
to promote such an important event for this industry in the region," said Robert
Kim, Sr. Director, VBS Digital Media - Business Development, MTV Networks Asia.

"The partnership with MTV Asia is opportune because the MTV audience is media-savvy
and we feel MTV Asia is the best partner for us to reach this generation's connected
youth", said Joerg Zeissig, Managing Director, LMI Asia.

GCA is the only convention for the Asia-Pacific region covering interactive
entertainment, infotainment, edutainment, hardware and technology. LMI, the
organizer of GCA, aims to create value for the games industry as it launches new
digital entertainment products, and for consumers who are interested in experiencing
the wide variety of games and new media products available.

The theme of Games Convention Asia 2008 is "Inspire Yourself". GCA will be one of
the largest events for games and interactive digital media in the Asia-Pacific
region. This second annual event is expected to draw even more visitors from the
Asia-Pacific region, Europe and North America, than last year. For more information
please visit the official website at: www.gc-asia.sg.

About MTV Networks in Asia and the Pacific

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading
creators of programming and content across all media platforms. MTV Networks in Asia
and the Pacific comprises three distinctly branded channels in the region reaching
more than 400 million households: MTV, the world's largest television network and
the leading multimedia brand for youth; Nickelodeon, the leading entertainment brand
dedicated exclusively to kids; and VH1, the music video network that keeps adult
viewers connected to the music they love. In Asia and the Pacific, MTV and
Nickelodeon's businesses also include branded consumer products, program sales and
digital media comprising of 19 websites, three broadband services and various mobile
platforms. MTV Networks in Asia and the Pacific has a total of 25 channels which are
seen via 24-hour and programming blocks.

MTV Asia on the internet: www.mtvasia.com



About Games Convention Asia / GC Asia Conference

Games Convention Asia (GCA) is the \"Digital Media Gateway of Asia.\" Described as the
only event in the Asia-Pacific region enabling the interactive entertainment and
digital media industries to network and interact with publishers, developers,
distributors and corporate clients while showcasing their latest products and
services to the public, GCA serves as the platform for Asian publishers, developers
and distributors to present their work on an international level. The conference
also acts as an entryway for companies seeking to enter the Asian interactive
entertainment market.

Games Convention Asia / GC Asia Conference on the internet: www.gc-asia.sg



Web Site: http://www.gc-asia.sg

Contact Details: Media Contacts:

Asia-Pacific
Red Dawn Communications
Florence Ang / Ian Purnomo
+65 6222 4704
press@reddawncommunications.com

Europe
Leipziger Messe
Nancy Pfaff, Press Officer
+49 (0) 341 678 8186
n.pfaff@leipziger-messe.de

North America
TriplePoint
Sean Kauppinen
+1 415 955 8500
sean@triplepointpr.com

Contact for GCA
Joerg Zeissig, Managing Director LMI Asia
+49 (0) 341 678 7900
j.zeissig@LM-international.com

Contact for GCAC
Frank Sliwka, Conference Director
+49 (0) 341 678 8288
f.sliwka@leipziger-messe.de